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Choosing to “eat or drink the rainbow” means deciding to fill your plate (or in our case, glass bottle) with a wide variety of fruits and veggies of all different colors, shapes and sizes! Most people know that fruits and vegetables are crucial to healthy living, but what you might be surprised to find out is that each color comes with loads of individually unique nutrients! By consuming the 5 main produce colors : red, orange/ yellow, green, blue/ purple and white, you are maximizing your nutritional benefits.  On the other hand, if you tend to avoid certain colors by only sticking to one or two favored fruits and veggies, you are likely limiting the nutrients you are consuming. Adding Cold-Pressed Juices to your diet is one of the easiest and most delicious ways to include all of the various vitamins, minerals, antioxidants and phytonutrients that each color possesses in order to enhance your energy, skin, metabolism, immunity and so much more!


Phytonutrients are natural compounds found in plants that give them their smell, color and flavor! These unique compounds work in harmony with vitamins and minerals to keep our bodies healthy and well balanced. Fruits and vegetables are among the most important sources of phytonutrients in the human diet and their benefits to health are a result of their high antioxidant activity. Each color is an excellent guide as to what specific nutrients and compounds that fruit or vegetable contains — here’s a look at the benefits you can expect to find in each produce color and some of the corresponding juices from our menu!



Fruits and vegetables in the red family are well known for their cancer fighting abilities, improving skin quality and cell renewal. High in the phytonutrients : lycopene, anthocyanins and ellagic acid, red foods are a must for lowering blood pressure, supporting heart health and reducing the risk of diabetes!

Beets, cherries, pink grapefruit, pomegranates, radicchio, radishes, red onions, raspberries, red apples, red peppers, red potatoes, rhubarb, strawberries, tomatoes, watermelon and cranberries are all great sources of red produce! Here are a few of our favorite red-based Kauai Juice Co. cold pressed juices.

AKALA : strawberry, pomegranate, cherry, raspberry, blueberry, pineapple

MO BETA : beet, apple, carrot, ginger, lemon



Orange and yellow foods are renowned for being rich in Vitamin C and the phytonutrient, carotenoids or beta carotene.  Our body actually breaks down this phytonutrient and converts it into the Vitamin A we utilize .  And yes, whoever told you as a child that eating carrots supports good eyesight was correct but orange and yellow foods do so much more! From supporting healthy skin, to fighting the damaging effects of the sun and other environmental stressors, to promoting healthy joints, tissue, lowering cholesterol and enhancing immunity, these vibrant fruits and veggies are a definite don’t-skip.

Butternut squash, cantaloupe, carrot, corn, lemons, mangos, oranges, papaya, peaches, pineapple, pumpkin, sweet potatoes, tangerines, yams and yellow peppers are all great sources of orange and yellow produce! Here are a few of our favorite orange and yellow-based Kauai Juice Co. cold pressed juices.

OMEGA : soursop, orange, mango, dragonfruit, pineapple, chia seed

ORANGE CRUSH : carrot, pineapple, turmeric 



Ah yes. Green. Did you know that the powerful antioxidant, chlorophyll, gives the oh so popular, green, its vibrant color?  By including the color green in your daily diet, you are promoting detoxification, reduced inflammation and improved digestion! These fruits and veggies are rich in the phytonutrient, lutein, along with folate, isothiocyanates, isoflavones, and vitamin K! Not only does green produce help to boost your energy and mood, these go-to’s help with everything from insomnia to immunity.

Artichokes, asparagus, avocados, broccoli, celery, collard greens, cucumber, green apple, moringa, green peppers, kale, kiwi, leeks, limes, okra, pears, parley, peas, spinach, chard, zucchini are all great sources of green produce! Here are a few of our favorite green-based Kauai Juice Co. cold pressed juices.

GLOW : celery, cucumber, kale, chard, parsley, apple, lemon, ginger

DEEP GREEN : celery, chard, coconut water, moringa, lemon



It’s time to stop ignoring blue and purple foods and give them the credit they deserve! Often overlooked, this color category is one of the most important for brain, heart and skin health. Did you know that the darker the shade the better the antioxidant level is? High in the phytonutrients, anthocyanins, polyphenols and resveratrol, purple has proven anti-aging properties and aids in cancer prevention. These foods fight against free radicals, protect against cellular damage, promote brain health, lower blood pressure and support eye and urinary health! Aka, if they’re not in your rotation, definitely bring them in. 

Blackberries, blueberries, currants, eggplant, purple grapes, plums, prunes, raisins, cabbage, purple carrots, figs and beets are all great sources of purple produce! One of our favorite purple-based Kauai Juice Co. cold pressed juices is the:

RAINBOW UNICORN JUICE: blueberry, carrot, beet, pineapple, kale, chard, lemon



Last, but definitely not least, white fruits and veggies have a wide range of health benefits. Rich in sulforaphane, allicin, quercetin, the phytonutrient, flavonoid, these foods are great for boosting immunity and controlling inflammation.  They are also filled with nutrients like potassium, fiber and lignans which help to create strong bones and digestive tract health. 

Bananas, cauliflower, coconut, garlic, mushrooms, onion, potatoes, parsnips and shallots are all great sources of white produce! Here are a few of our favorite white-based Kauai Juice Co. cold pressed juices.

VIRGIN MARY : cucumber, onion, garlic, carrot, beet, tomato, kale, celery, parsley, cilantro, fermented habanero, 

DREAMSICLE : coconut meat, coconut nectar, orange juice, tahitian vanilla, hawaiian sea salt

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